jmueller065
Well-known member
Ford will not update the Focus Electric for 2014
Boo hiss, wait and yet Ford is building them in Germany?? I'm getting mixed signals here!
Ford Motor Co. will not make any upgrades to its Focus Electric compact car for the 2014 model year, yet another sign the automaker’s lone all-electric vehicle is struggling to maintain relevance.
Boo hiss, wait and yet Ford is building them in Germany?? I'm getting mixed signals here!
And yet the Leaf is selling like crazy...something isn't right here. (Yeah they mention the price difference later on in the article--I'm sure that is a big part of the Leaf's popularity.)Edmunds.com, which tracks vehicles that customers would consider buying, said in November 2012, just 0.55 percent of website visitors said they would consider a Focus EV.
That number dropped to 0.19 percent in May, the same percentage of potential buyers as Nissan Motor Co.’s all-electric Leaf.
Then why no changes? "evolve" implies change...“We’re not going to chase down to the lowest price possible — that doesn’t make sense to erode the brand image or the true value of the product,” Gioia said.
“We’re going to continue to evolve that product — make it better and better ... We don’t see the need to push it like crazy and erode the image of it.”