According to Peter Schmitz, whose title is longer than most of this article [Technical Leader for Powertrain Electrification in Ford of Europe’s Research & Advanced Engineering Organization], told journalists of Ford’s electrification strategy up to 2020.
The Ford EcoBoost engine will be available in the Ford Focus next year along with Ford’s ECOnetic Technologies. By 2013, Ford is aiming to have ECOnetic in two thirds of all new Ford vehicles sold in Europe.
Ford has several electric commercial vehicles already available in Europe, but Ford is hoping to have five full electric passenger cars for sale in Europe by 2013, including the Ford Focus Electric.
Ford is hoping for cleaner driving, with cars always operating in smooth mode to save on fuel. As far back as the lat 90s, Ford was developing training concepts on eco driving. Ford has trained 17,000 of its staff at its Cologne facility about eco driving.