This is coming from a slightly different angle, but a recent global consumer survey from Deloitte says that people willing to consider an electric vehicle and people who would be among first to buy an electric vehicle is over 85%!
The survey was done to determine the quality of investment of Lithium producing companies. The survey was conducted with data obtained from 13,000 individuals represented from 17 countries across the Americas, Europe and Asia.
Consumers in France and the United States seemed the most concerned about range, with only 63% being satisfied with a range below 300 miles – which is substantially higher than the estimated 100 mile range of the 2012 Ford Focus Electric. Strangely, these same consumers said they drive less than 50 miles per day, so there is a definite disconnect between what they want from their electric vehicle and what they would really need.
Now for the investment spin: With the increase in popularity of the Ford Focus Electric and other electric vehicles, battery makers are expected to increase and expand production from a 2010 level of 172000 units to over 1.5 million units in 2015. That’s a 9 times increase. Might be something worth thinking about.
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