Ford (hopes it is) joining the 100MPG club

Ford announced today that it expects the 2012 Ford Focus Electric hatchback to carry an EPA rating of 100MPGe. The ‘e’ in MPGe stands for equivalent and is used to measure the efficiency of battery powered cars in a method comparable to gasoline powered vehicles.

Ford announces collaboration with

Ford has entered into an exclusive collaboration with, an award winning multimedia platform founded by actor and filmmaker Adrian Grenier and film producer Peter Glatzer. Part of Ford’s mission, which is fairly evident in the Ford Focus Electric and other upcoming vehicles, is to accelerate the development of more fuel-efficient autos. To help with Ford announces collaboration with

Where is the Power of Choice tour?

There have been murmurs in the media for months about Ford’s Power of Choice tour. This is the same tour that showed the fake Ford Focus Electric in West Michigan:

Price out your Ford Focus Electric – starting at almost $40K

Ford launched their build and price tool today for the 2012 Ford Focus Electric: The base price for the Ford Focus Electric is $39,200 MSRP with a $795 destination charge. Ford still hasn’t provided details about the range, top speed, or production or delivery start dates for the Ford Focus Electric. Thoughts? Is this Price out your Ford Focus Electric – starting at almost $40K