Google Now for Android now allows 3rd party apps

Now you're asking: "So? Why are you posting this in the FFE Forums?"
http://www.theverge.com/2015/1/30/7953025/google-now-third-party-apps

Because one of the 3rd party apps in the announcement is My Ford Mobile!
If you go to the list of apps here:
http://www.google.com/landing/now/integrations.html

Then click on the Ford logo it takes you to My Ford Mobile in the app store. Being early adopters here there may be a non-zero number of us that use Google Now (ok it has to be more than just me LOL).

I'm just waiting now for the MFM card to appear in my Google Now stream....

You're not alone, lol. I'm patiently waiting for this as well.

What is Google Now? What does this mean?

Google Now is Google's "assistant" like Siri but it does a bit more than respond to questions. Google uses your actions and interactions with its services to predict things. On Android phones there is a Now screen where it shows you "cards" (like "its time to leave to get to xyz" after you've used Google maps to search for something, or sports scores for your favorite teams, or weather alerts, etc.).

Presumably integrating apps with now means that the app will now be able to show its own "cards" on the Google now screen.

Great ... someone else wants to ruin the games I DVR by feeding me live scores UGH