Very interesting article; describing what Ford is doing behind the scenes. Almost reads like a "Hey we're doing stuff with EVs too!!" kind of message but Ford still has relatively little to show for it (e.g. 3 plug-ins and not very competitive ones).
Its all in there: The Ford people being really conservative and the pundits saying "Ford should be worried" and "Ford isn't perceived as a leader". The longer Ford doesn't produce a competitive EV the "bigger" that EV must be to impress...