I checked one out yesterday.
Agree, interior is far short of the FFE. I was in the "loaded" one with leather and yet it still felt cheap, like something a 20-something person would enjoy, not for old guys like me. Speakers on the dashboard looked like little muffin tops.
I ran the heater full-tilt and it drew less than 2 kW, so this is a huge improvement over the FFE.
It also includes an 80% and 100% charge option, something I've always wanted in the FFE, but this caused me to wonder about the range and actual battery capacity. I understand it has a 27 kWh battery, but is this total or usable? The FFE boasts a 23 kWh battery, but only 18 or so are usable. I will be interested to learn whether the Soul's 100% setting is comparable to the FFE's (i.e., still only a reasonable portion of the total, suitable for everyday use) or if it's like Tesla/Toyota/Mercedes in that it's an "extended" charge to be used only when necessary.
Back seat room was very good compared to FFE, as was storage space.
The color was bizzare...black body with bright orange roof. I assumed it was an aftermarket deal but the salesman assured me it was factory.
All-in-all not as high on my list now as when I first heard about it and its 100 mile real-world range.