jachady
Posts: 127
Joined: Fri Nov 15, 2013 2:00 pm
Location: Southern Wisconsin
Contact: Website

New Pricing and incentives for 2014 and 2015 FFE's

Wed Oct 15, 2014 6:16 am

It appears Ford dropped the price on the FFE by $6000 including all in stock or inbound cars. They now start at $29995 MSRP to better align them with the competition on internet pricing. The rebates and incentives (retail and leasing) have all changed as well. I will be letting our customers that have cars coming in if the total pricing restructure is really better. Sometimes Ford drops the price, but drops the rebate an equal amount. I will also post on here my findings.

John Chady
Havill Spoerl Ford Lincoln

Steve0512
Posts: 139
Joined: Tue Feb 11, 2014 3:28 pm
Location: Chicago area

Re: New Pricing and incentives for 2014 and 2015 FFE's

Wed Oct 15, 2014 7:33 am

Are there really any FFE's still sitting on dealer lots? There hasn't been an FFE within 200 miles of Chicago since August.
2015 Ruby Red FFE

NightHawk
Posts: 535
Joined: Fri Sep 26, 2014 10:20 pm
Location: Southern CA

Re: New Pricing and incentives for 2014 and 2015 FFE's

Wed Oct 15, 2014 12:12 pm

Ford had a $6000 purchase incentive discount on the FFE for the past several months.
However I noticed today at the Ford website they now still show the same MSRP for the FFE but have reduced the Ford incentive to $4000 for a purchase.
They also have reduced the lease cash incentive to $10,000 (it was $11,750 last month when I leased mine)
2014 Ford Focus Electric - Oxford White, Cloth Seats (Lease ended 9/28/2017)

NightHawk
Posts: 535
Joined: Fri Sep 26, 2014 10:20 pm
Location: Southern CA

Re: New Pricing and incentives for 2014 and 2015 FFE's

Wed Oct 15, 2014 12:22 pm

Steve0512 wrote:Are there really any FFE's still sitting on dealer lots? There hasn't been an FFE within 200 miles of Chicago since August.
There are quite a few still on several dealer lots down here in San Diego county.
So there is probably nearly 20 FFEs at all the dealers total down here right now.
2014 Ford Focus Electric - Oxford White, Cloth Seats (Lease ended 9/28/2017)

hybridbear
Posts: 1425
Joined: Mon Apr 07, 2014 12:46 pm
Location: Minneapolis

Re: New Pricing and incentives for 2014 and 2015 FFE's

Wed Oct 15, 2014 12:22 pm

I believe that is what Ford did on the Fusion Energi models near the end of the 2013 Model Year. They dropped the sticker price by $4000 but then decreased their incentives by $4000. The lower sticker price benefits consumers in states like MN where our yearly license plate registration fees are based on the vehicle MSRP and not your actual purchase price (like sales tax). We're paying more almost $100 per year more for the Fusion Energi than our previous Fusion Hybrid because of this and also paying almost $100 per year more for the Focus Electric compared to the Prius it replaced for this same reason.
2013 Ford Focus Electric - Ice Storm - leased through 8/15/16
Replaced by a 2016 Tesla Model S 60D

jachady
Posts: 127
Joined: Fri Nov 15, 2013 2:00 pm
Location: Southern Wisconsin
Contact: Website

Re: New Pricing and incentives for 2014 and 2015 FFE's

Wed Oct 15, 2014 12:26 pm

There are very few of them, and Ford always has differing reasons for what they do. The memo I saw said they were reducing the price to better position themselves pricewise on the internet vs. the Leaf. My thoughts are, why would they do this unless they were planning on attacking the Leaf on the sales front? They are already selling everyone that they build with the current pricing.

hybridbear
Posts: 1425
Joined: Mon Apr 07, 2014 12:46 pm
Location: Minneapolis

Re: New Pricing and incentives for 2014 and 2015 FFE's

Wed Oct 15, 2014 12:47 pm

jachady wrote:There are very few of them, and Ford always has differing reasons for what they do. The memo I saw said they were reducing the price to better position themselves pricewise on the internet vs. the Leaf. My thoughts are, why would they do this unless they were planning on attacking the Leaf on the sales front? They are already selling everyone that they build with the current pricing.
I hope that this is a positive sign about Ford producing more FFEs. I imagine that many potential buyers are turned away from the FFE because they see a higher MSRP and don't know about Ford's incentives. Removing the incentives and lowering the MSRP will allow car reviewers to state that the FFE is priced competitively with the Leaf instead of saying that the Focus is many thousand dollars higher.
2013 Ford Focus Electric - Ice Storm - leased through 8/15/16
Replaced by a 2016 Tesla Model S 60D

studio460
Posts: 281
Joined: Wed Jul 09, 2014 12:52 am
Location: Los Angeles, CA
Contact: Website

Re: New Pricing and incentives for 2014 and 2015 FFE's

Thu Oct 16, 2014 12:23 pm

From the Ford site as of 10/16/2014:
MSRP $35,170
Incentive: $4,000 + 0%/60 months.
Less incentive: $31,170

So about the same as before 09/30/2014:
MSRP $35,995
Incentive: $6,000 + 0%/60 months.
Less incentive: $29,995

Difference: +175 at current offer.
2014 Ford Focus Electric, Oxford White/leather; Ford splash guards; ST replica spoiler, matte-black; de-badged.
Lamin-X smoked reverse-light tint/blued headlight tint.

longschlng22
Posts: 19
Joined: Mon Jun 02, 2014 12:31 pm

Re: New Pricing and incentives for 2014 and 2015 FFE's

Thu Oct 16, 2014 12:46 pm

You're off by a thousand, plus your original MSRP does not include destination charges.

I see off Edmunds it lists the FFE for MSRP 29995, but I am assuming that is the 2015. It would be sweet if we could get that MSRP plus the 4k incentive though. I am seeing the original 6k incentive for the Los Angeles region though.
2018 Tesla Model 3
2018 Honda Clarity PHEV - Red
2017 Ford Focus Electric - Kona blue, leather
2015 Ford Focus Electric - Electric blue, cloth
2014 Ford Focus Electric - Oxford white, cloth
2013 Toyota RAV4EV - Blizzard Pearl

jachady
Posts: 127
Joined: Fri Nov 15, 2013 2:00 pm
Location: Southern Wisconsin
Contact: Website

Re: New Pricing and incentives for 2014 and 2015 FFE's

Thu Oct 16, 2014 3:43 pm

It usually takes a few days for everything to settle out when Ford makes such a drastic change. Once I see the final word, I'll post it up. I do know that the price change is for sure, I'm just not sure how the rebates will adjust.

John

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