redEV - I couldn't agree more with your rational on the price and "unexpected benefits". Each of us develops our own rational and for us the car makes absolute sense.
igh - Price is a killer for the average purchaser of the auto. Ask any Ford sales person.
Furthering the reasons for slow sales and specifically "lack of advertising". You may have received, in the mail yesterday the summer 2012 "My Ford" advertising magazine from Ford.com. It is a beautifully printed and lengthy (34 page) magazine advertising the entire Ford line-up. Featured on the front cover was the 2013 FLEX crossover. Featured articles include the FLEX, Fiesta, Escape and F150. Minor articles cover the Mustang, F-series, SNYC 11, tire maintenance, Sunpower, European B-MAX, Fusion and a 1963 Galaxie. If you did not receive the hard copy you can read it online here:
What is notable to me were zero articles on the FFE. Other than the showroom page which lists every car and the price of each, the Focus electric has only two other pictures in minor positions.
So, perhaps one of the reasons for slow sales is that Ford knows this car is not going to sell well. I can certainly remember the mammoth advertising during the release of the Mustang, the Ford Falcon, the Galaxie 500 and now the FLEX. I am just guessing here, but there is no other reason for the lack of advertising then the fact they aren't "ready' to sell this car in mass. That has nothing to do with production it has everything to do with timing. They are not willing to commit the budget on advertising until the BEV vehicles have been on the road and demonstrated their dependability, economy and popular demand.
2012 Ford Focus Electric. Delivered 5/29/2012