MNEV wrote:Sad but true. Fords idea that 100 miles is to "satisfy a big chunk of the population" is totally laughable. They will have to heavily discount the car the get any sales when people have a 200 mile range car available.
MNEV, I have to take exception to your basic precept here. While the effect will certainly be that once “affordable” 200 mile rang BEVs are available the 100 mile FFE will loose most of what will almost certainly be an already dismal market share, Ford’s statement that 100 mile range will “satisfy a big chunk of the populations” is in fact technically correct. Transportation studies have clearly identified that the median daily distance traveled is well below 50 miles. Furthermore, even the current 76 mile nominal range of the FFE is adequate for some 85% (if not more) of the driving public’s daily requirements. The problem is legacy attitudes and familiarity/comfort levels with ICE vehicles having ranges which are commonly 250-300 miles, even pushing towards 350/400 in recent years. For the most part people simply do not realize how little they actually drive on a daily basis and when they are convinced to critically examine their driving habits they “fall back” on excuses such as - but what if I want to go somewhere on short notice?, what if my plans change and I have an extra evening trip? What if I get stuck in traffic? What if ….. and so forth. For the “average” current ICE driver the 200 mile range is a “security blanket” that invokes an emotional response and gives a “warm fuzzy”. Cars are often sold by invoking those “emotional responses” and the 200 mile range BEV will be no exception to that. We have had that discussion before on the thread at:
http://www.myfocuselectric.com/forum/vi ... 1&start=10
The 100 mile FFE will certainly not be a market success in any metric other than allowing Ford to continue selling in CARB states which is quite lamentable given that that it will continue to be the excellent compact car that the current FFE’s has established.
There will always be a segment of the driving population who for whatever reason, be it long commutes, travelling salesmen, those who experience particularly cold winters, commute on high speed highways/freeways etc., drive more than 100 “rated” miles on a daily basis. That segment NEEDS the 200 mile “rated” range BEV with DCQC capabilities. The rest of us, in all honesty only WANT the extra range to satisfy the “corner conditions” of the occasional long distance days. For those days it is economically advantageous to either keep our current ICE cars as the long range/back-up vehicle or rent an ICE.
Sadly while technically correct in their analysis of what is needed on a daily basis, Ford has essentially relegated themselves to “also rans” in the BEV market by not pursuing a share of the 200 mile range BEV. In all honesty Ford does not need to release their first 200 mile range BEV in the current “entry level” market represented by the FFE. They could, perhaps should, pursue a mid to upper level quality BEV akin to the Tesla Model 3 or maybe between the Model 3 and Model S – the often speculated/recommended/desired Fusion/MKZ platform BEV which would sell in a higher cost market and provide for a greater measure of profitability. And I still espouse the position that the first legacy manufacturer to make their 200 mile range BEV compatible with Tesla’s SuperChargers will be the “best of the rest” behind Tesla who will clearly remain the BEV market leader for at least another 5 years no matter what “competing” models the legacy manufactures release.
Thanks and Cheers