Ford Motor Company and Yahoo! have teamed up to create a reality competition series called “Plugged in”. The show will start in May, timed to the availability of the Ford Focus Electric in multiple U.S. markets, and will be broadcast exclusively on Yahoo! Screen.
Plugged In will feature teams of 2 people that compete against each other in a series of challenges that center around the chance to win a Ford Focus Electric. Viewers of the series will be encouraged to share comments and upload photos to a special Flickr group.
Matt VanDyke, director of US Marketing Communications for Ford says “Ford is launching the Ford Focus Electric on Yahoo! once again recognizing the power and reach of the web as we continue to rely more on digital media.” Matt is confident the electric vehicle market will grow over time which is why Ford chose to electrify their popular small car platform.
Locations for the competition include electric vehicle friendly cities such as Los Angeles, New York, Chicago, Washington D.C., San Francisco, Seattle and Atlanta. The winning team in each cities Ford Focus Electric challenge will move on to participate in the final in Los Angeles. The final prize is a Ford Focus Electric.
The Ford Focus Electric plays a prominent role in the competition as the car’s MyFord Touch system is how contestants will receive video, text, and clues for the content.
Team casting is currently underway, although no information was provided as to how to apply for the competition.
Ford is ramping up production of the Ford Focus Electric in the first half of 2012 so it can be in dealerships in California, New York and New Jersey. By the end of 2012, the Ford Focus Electric will be available in 19 markets across the USA.